‘Sustainability’ is a popular corporate buzzword. Every company wants to achieve it. It sounds great and looks even better on a business balance sheet.
How do organisations actually reach this point where they can confidently state they are a sustainable enterprise? What are the metrics used and policies implemented to give a brand this type of status?
It will be highlighted in part by the reverse supply chain management standards on site. When the company recognises the growing value of handling returns, they see real progression take place.
Real Cost Savings
For a business to be on top of their game with product recall responsibilities, they appreciate how much money they save in the short, medium and long-term. Less transport costs, optimised inventory management behaviours and an increase in value for recovered stock results in more dollars. They may be small economic advantages at first glance when taking micro samples, but the macro benefits are there for all to see.
Enjoying More Consumer Support
The reputation of a brand remains fragile. A handful of poor experiences can lead to some damaging reviews and word-of-mouth advice. If items are quickly returned and handled with efficient repairs or replacements, the customer is satisfied. It is one of the fundamental reasons why reverse order fulfillment becomes such a key focus for local businesses, allowing people to build a good relationship with a supplier who they like and trust.
Connecting With Trusted Partners
A corporate entity cannot perfect this model by itself. It needs help. When focusing on return management services, this is a chance to establish quality partnerships and collaborations with a range of groups. From material suppliers to couriers, retailers, logistics providers and even recycling facilities among others, this is where a network can be created. It lays the foundation for future success.
Regulatory Compliance Benefits
Owners recognise that this phase of the business is not just about achieving in-house commercial objectives. The nature of the returns processing and management carries responsibility. In most cases, there will be a contract between the buyer and seller. The company will be held accountable if they are liable for poor service. From correct product disposal to recycling practices and complying with their own customer returns policy, investment and oversight becomes essential for brand viability.
Embracing Eco-Friendly Practices
It doesn’t take a qualified expert to realise how much a business can be contributing to carbon emissions through a lack of product recovery and recycling engagement. Thanks to new resources and improved practices, commercial members have the chance to lower energy consumption, reduce waste and reach targets that make them a green brand. Conservation is a team effort and every organisation has to do their part.
Conclusion
The fact remains that every brand that improves their reverse flow of goods will enjoy the competitive edge. More cash is saved, more customers stay for the journey and there is a sustainable framework that delivers outstanding results for years to follow. It may take time for companies to reach this point with their logistics department, but it will be worth the effort.
